$1.1 Billion Economic Juggernaut Poised To Kick Off Saskatoon’s New Year at Prairieland

New economic data highlights the critical mid-winter financial lifeline the consistently sold-out trade show provides to Saskatoon hotels and restaurants

SASKATOON, SK — Prairieland’s Western Canadian Crop Production Show generated over $1.1 billion in commercial activity this past January, solidifying its place as a cornerstone of prairie agriculture. Produced by Prairieland every January since 1983, the consistently sold-out event is strictly curated for crop and pulse producers, serving as Saskatoon’s first major event of every new year.

An independent survey administered by the Edwards School of Business during the January 2026 show measured the buying power of 16,114 attendees, confirming the event’s massive commercial footprint:

• $182.4 Million transacted in direct on-site purchases.
• $895.8 Million committed in planned capital expenditures for the upcoming growing season.
• $30.2 Million in total grain volume executed directly on the show floor ($3.8M immediate; $26.4M in forward contracts).
• 45.5% of buyers surveyed intend to spend between $50,000 and $1,000,000+ on inputs, technology, and equipment.

“When you walk the floor, you can feel the energy, but seeing the commercial activity cross the billion-dollar mark truly puts the sheer scale of this event into perspective,” said Gavin Conacher, Director of Business Development and Government Relations at Prairieland.

“We’ve curated this show for over four decades to ensure our producers get straight down to business. Knowing that the very first event on Saskatoon’s annual calendar sets the financial pace for Western Canadian agriculture—while packing our local hotels and restaurants in the dead of winter—makes us incredibly proud.”

The report also revealed that the event is a vital lifeline for Saskatoon’s winter economy, driving over $3.5 million into the city in a single week:

• $1.29 Million spent in local dining and food services.
• $1.29 Million in regional transportation and fuel.
• $918,000+ in hotel accommodations, filling 22% of Saskatoon’s total hotel inventory on peak days.
• 63.7% of visitors cited the show as their sole or primary reason for visiting the city.

Click here to view the report.

The Western Canadian Crop Production Show will return to Prairieland from January 12–14, 2027. Tickets are now on sale.

A copy of the 2026 Economic Impact Report is attached to this email and available to view or download at: www.CropProductionShow.com

About Crop Production Show

Since 1983, the Western Canadian Crop Production Show has been the definitive winter summit exclusively for grain and pulse producers.