Prairieland and Executive Chef Eliot Lang Secure Dual National Finalist Spots for 2026 Canadian Tourism Awards

Prairieland and its Executive Chef, Eliot Lang, are national finalists for Tourism Employer of the Year and Tourism Employee of the Year, respectively. Recognized by the Tourism Industry Association of Canada (TIAC), this dual honour places Prairieland among the top hospitality and tourism organizations in the country.

The Tourism Employee of the Year award, sponsored by Tourism HR Canada, celebrates front-line professionals whose quality of service best exemplifies excellence. The addition of the Tourism Employer of the Year nomination highlights Prairieland’s overarching commitment to fostering an exceptional workplace culture alongside its top-tier client experience.

“Eliot’s talent, drive, and dedication to the tourism industry are exceptional. Having had the honour of working with him for over 40 years, I can say this recognition is truly well deserved,” says Sharon Odnokon, Food & Beverage Manager at Prairieland. “Eliot represents the level of hospitality and professionalism we strive to deliver every day, and we are extremely proud to see him recognized among Canada’s best,” adds Jason Hynd, Director of Client Services at Prairieland.

“This nomination for Employer of the Year belongs to every single person who works at Prairieland. We have always believed that if we support our team, they will create unforgettable experiences for our guests. Seeing our entire organization recognized alongside Chef Eliot is one of the proudest moments in our history, and it is a true honour to work alongside this incredible group of people every day,” says Prairieland CEO Dan Kemppainen.

Chef Lang and Prairieland representatives will be celebrated alongside fellow category finalists and Canada’s top tourism leaders next month

• Event: 2026 Canadian Tourism Awards
• Date: Wednesday, November 18, 2026
• Location: Fredericton Convention Centre, Fredericton, New Brunswick

“It is with great honour and pride that I have been nominated for Canadian Tourism Employee of the Year,” says Executive Chef Eliot Lang. “I am truly humbled and grateful to be recognized in this way, and I’m still trying to wrap my head around it all.”

Public Information & Event Details

For more information about Prairieland events and culinary offerings, please visit www.PrairielandPark.com or follow @prairielandpark on Facebook, Instagram, and LinkedIn.

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New economic data highlights the critical mid-winter financial lifeline the consistently sold-out trade show provides to Saskatoon hotels and restaurants

SASKATOON, SK — Prairieland’s Western Canadian Crop Production Show generated over $1.1 billion in commercial activity this past January, solidifying its place as a cornerstone of prairie agriculture. Produced by Prairieland every January since 1983, the consistently sold-out event is strictly curated for crop and pulse producers, serving as Saskatoon’s first major event of every new year.

An independent survey administered by the Edwards School of Business during the January 2026 show measured the buying power of 16,114 attendees, confirming the event’s massive commercial footprint:

• $182.4 Million transacted in direct on-site purchases.
• $895.8 Million committed in planned capital expenditures for the upcoming growing season.
• $30.2 Million in total grain volume executed directly on the show floor ($3.8M immediate; $26.4M in forward contracts).
• 45.5% of buyers surveyed intend to spend between $50,000 and $1,000,000+ on inputs, technology, and equipment.

“When you walk the floor, you can feel the energy, but seeing the commercial activity cross the billion-dollar mark truly puts the sheer scale of this event into perspective,” said Gavin Conacher, Director of Business Development and Government Relations at Prairieland.

“We’ve curated this show for over four decades to ensure our producers get straight down to business. Knowing that the very first event on Saskatoon’s annual calendar sets the financial pace for Western Canadian agriculture—while packing our local hotels and restaurants in the dead of winter—makes us incredibly proud.”

The report also revealed that the event is a vital lifeline for Saskatoon’s winter economy, driving over $3.5 million into the city in a single week:

• $1.29 Million spent in local dining and food services.
• $1.29 Million in regional transportation and fuel.
• $918,000+ in hotel accommodations, filling 22% of Saskatoon’s total hotel inventory on peak days.
• 63.7% of visitors cited the show as their sole or primary reason for visiting the city.

Click here to view the report.

The Western Canadian Crop Production Show will return to Prairieland from January 12–14, 2027. Tickets are now on sale.

A copy of the 2026 Economic Impact Report is attached to this email and available to view or download at: www.CropProductionShow.com

About Crop Production Show

Since 1983, the Western Canadian Crop Production Show has been the definitive winter summit exclusively for grain and pulse producers.

An unrelenting tribute cabaret built to give the city the rock-fueled Halloween party it deserves.

On October 31, Prairieland will launch “Monsters of Rock: Appetite for Deception,” an adult-only Halloween cabaret. Taking place in Halls D & E, this 19+ inaugural event will trade a typically quiet night for an epic party featuring live tribute bands and high-energy entertainment.

In partnership with Saskatoon’s rock station, Rock 102, the evening will deliver an unrelenting arena-rock atmosphere. The stage will be commanded by Sandman (the definitive Metallica tribute), The Nightrain (bringing the raw energy of Guns N’ Roses), and Who Made Who (delivering the legendary sound of AC/DC).

Prairieland, in partnership with Rock 102, is making plans to deliver the high-octain, adult-only Halloween barn burner Saskatoon has been desperately missing. Taking place on Saturday, October 31, 2026, Monsters of Rock: Appetite for Deception trades the usual quiet nights for an unrelenting, high-energy cabaret.

“For too long, Saskatoon hasn’t had a truly epic, large-scale Halloween party designed specifically for adults to just let loose,” says Candace Schierling, Director of Signature Events at Prairieland. “We are building an absolute barn burner this year with legendary music, incredible energy, and zero hassle.”

VIP Packages & Venue Perks To elevate the experience, VIP pricing options will be available, offering exclusive perks for groups, staff parties, and corporate celebrations. Guests will also have access to sprawling free parking on-site, ensuring a seamless and affordable start to the night.

www.monstersofrock.ca 

Prairieland and the Agros host the legendary cabaret, a Saskatoon tradition
celebrating decades of agricultural advocacy that brings together the community/

To celebrate the 75th anniversary of the legendary Ag Bag Drag, Prairieland is partnering with the University of Saskatchewan’s College of Agriculture and Bioresources students (the Agros). This landmark fall cabaret brings the community together to honour a monumental milestone in the local agricultural sector.

Rooted in a shared commitment to agricultural advocacy and education, Prairieland is thrilled to back this longstanding Saskatoon tradition, which has been running since 1951. The event serves as a major fundraising and community-building initiative for the Agros. A significant number of U of S agriculture alumni will be in attendance to celebrate the legacy of the event. To help make this celebration truly unforgettable, Prairieland is providing the students with exclusive use of The Stockyard seacan bar for the evening, adding a unique and elevated touch. In addition to venue and operational support, Prairieland is focused on bringing public awareness to the students’ landmark year and helping drive ticket sales.

“Supporting the Agros and the Ag Bag Drag aligns perfectly with our mandate to champion agriculture and agricultural education in our community,” says Prairieland Signature Events Director, Candace Schierling. “We are excited to share our space, our resources, and The Stockyard to ensure this 75th anniversary is the most successful one yet.”

Tickets are currently on sale. With an anticipated sell-out, alumni, supporters of the U of S College of Agriculture, and the broader community are encouraged to secure their tickets early and join the diamond anniversary celebration.

Event Details:
What: 75th Anniversary Ag Bag Drag
When: Friday, October 23, 2026
Where: Prairieland
Age Restriction: 19+ Event Only

Tickets: https://shop.authentigate.ca/store/prairieland/1571

A Lifetime of Service: Local Leader Randy Pshebylo takes the helm

A beloved tradition returns to the 2026 Saskatoon EX as dedicated community leader Randy Pshebylo takes the helm as the Saskatoon EX Parade Grand Marshal. Celebrating a 40-year legacy of volunteerism, Randy has been
specially chosen to bring this custom back in style.

Randy’s extensive involvement with the parade began in 1986 as the Marching Band Chair. In 1993, he stepped up to become the Parade Chair, a position he passionately held for 18 years. He was instrumental in transitioning the parade operations in-house and continually championed behind-the-scenes improvements to deliver a safe, fun, and memorable event for the citizens of Saskatoon.

This spring, Randy was awarded his 35-year membership pin with Prairieland, celebrating a tenure that includes three terms and nine years served on the Prairieland Board of Directors.

 “It is a true honour to be part of the city’s annual parade that I participated in as a kid, and have served in all my adult life,” Randy shared. “Being the Grand Marshal in my 40th year with the Exhibition Parade, and just receiving my 35-year membership pin, truly celebrates a major contribution of volunteering efforts and years of fun with Prairieland and what it brings to Saskatchewan.”

A recipient of both the Queen’s Diamond Jubilee Medal and the Saskatchewan Volunteer Medal, Randy’s dedication to Saskatoon runs deep. Growing up in a family that valued community service, he views volunteering as a way to pay it forward and improve the quality of life in the city. Beyond the parade route, his career includes serving as the Executive Director of the Riversdale Business Improvement District and as a Provincial Police Commissioner.

“The success we have with our summer escape comes from people showing up and having fun,” Randy added.

Randy, alongside his wife Tammy, looks forward to riding in the Kick-Off Parade and officially starting the celebrations for the Saskatoon EX.

Saskatoon EX Fast Facts

Kick-Off Parade: Wednesday, July 29, 10:00 am (Downtown Saskatoon)
2026 Parade Grand Marshal: Randy Pshebylo
Event Dates: July 30-August 6, 2026
Fair Hours: Noon to Midnight daily
Location: Prairieland, Saskatoon, SK

Prairieland is proud to introduce The Equine Experience, a new Signature Event debuting May 2 and 3, 2026, at the Prairieland Ag Center.

Building on a 140-year legacy of agricultural leadership, Prairieland continues to evolve its events to better serve today’s industries. The Equine Experience represents a new direction, moving beyond a traditional trade show to create a hands-on, education-focused event designed for the modern horse community.

Rooted in agriculture and designed for riders, this event reflects Prairieland’s commitment to providing meaningful learning opportunities. With a long history of connecting producers to best practices, the organization is bringing that same approach to the equine industry, offering riders and horse owners the tools, knowledge, and resources to succeed both in and out of the arena.

Designed to be inclusive of all disciplines and experience levels, The Equine Experience will feature hands-on sessions led by industry experts, an open-air marketplace showcasing equine and western goods, and opportunities for attendees to connect, share knowledge, and build community.

The Equine Experience brings together education, passion, and lifestyle into one immersive weekend, welcoming riders, enthusiasts, and spectators alike.

For more information, please visit PrairielandAgriculture.com/EquineExperience.

Prairieland is proud to announce a new partnership with Phantom Light Distillery, bringing their locally made, award‑winning spirits—including their premium vodka, Sipp—to upcoming events at Prairieland and to the bar at Sports On Tap.

Phantom Light Distillery, based in Prince Albert, Saskatchewan, has become one of the province’s most recognized spirit producers. Known for rapid growth, the company has expanded its product line to include original vodka, spiced vodka, and the premium brand Sipp, launched as part of its expanding lineup.

Founded by local partners in 2021, Phantom Light has quickly become a standout in Western Canada’s beverage scene and is proudly made in Saskatchewan. The distillery has steadily increased production, growing from a 3,600 sq. ft. distillery into a 33,000 sq. ft. facility while expanding distribution into Alberta and the U.S. Its products are known for quality, innovation, and strong community partnerships throughout Saskatchewan.

“We’re thrilled to highlight a Saskatchewan success story,” said Jason Hynd, Director, Client Services at Prairieland. “Featuring Phantom Light and their premium Sipp vodka aligns perfectly with our commitment to showcasing local excellence at our events.”

Sports On Tap echoed the excitement: “Our guests love discovering standout Saskatchewan-made products, and Phantom Light’s lineup—especially Sipp—is an elevated addition to our bar program.”

This partnership will see Phantom Light featured at a wide range of Prairieland events and available daily at Sports On Tap, giving guests a chance to enjoy premium Saskatchewan spirits crafted right here at home.

For more information on Phantom Light Distillery, visit: phantomlightdistillery.com.

Saskatoon became the centre of agricultural innovation this week as the 43rd annual Western Canadian Crop Production Show, presented by Farm Credit Canada, wrapped up another record-breaking year at the World Trade  Center Saskatoon at Prairieland.

The premier event for prairie producers drew 16,114 attendees, and showcased over 340 exhibitors across 240,000 square feet of completely sold-out space, underscoring its longstanding reputation as the must-attend kick-off to the growing season.

“The sold-out status of the trade show is a testament to its significance in the industry, offering unparalleled opportunities for exhibitors and producers to engage in meaningful dialogue,” shared Leigh Ann Hulburt, Prairieland’s Agriculture Manager. “This event is not just about showcasing products; it provides a platform for the exchange of cutting-edge ideas and innovations; it’s about fostering connections and facilitating the progress of our agricultural community.”

Excitement surged on opening day as the 3rd annual Innovation Award crowned its 2026 winner. WEED-IT captured top honours for its groundbreaking work in precision weed control, an advancement that resonated strongly with producers seeking smarter, more sustainable solutions. The show’s educational programming also drew strong crowds. In the Nufarm Information Theatre, experts tackled some of the industry’s most pressing topics,
from the ongoing battle with Kochia, to navigating the complexities of farm succession planning. Additionally, attendees witnessed the announcement of the 2026 inductees into the Saskatchewan Agricultural Hall of Fame, celebrating leaders who shaped the province’s agricultural legacy.

With more than four decades of serving Western Canada’s agriculture industry, the Crop Production Show continues to be the first stop of the year for grain producers seeking tools, technology, and expert insight to boost yields and make confident decisions for the season ahead. Exhibitors from across Canada once again delivered solutions designed to boost efficiency, improve yields, and support confident decision-making.

Prairieland extends its sincere appreciation to all sponsors, exhibitors, attendees, volunteers, media partners, and staff whose contributions made the 43rd annual show a success. The team looks forward to welcoming the industry back for another dynamic year in 2027.

We are pleased to announce that Gavin Conacher has joined Prairieland as the Director, Business Development and Government Relations. Gavin was formerly the Vice President of Operations for World Trade Center Saskatoon; one of 322 such entities operating out of 93 countries worldwide. Gavin has an in-depth knowledge of the agriculture and food industry as well as other propulsive industry in the province having worked his entire career in finance, investment, and trade related work. This work has encompassed both the private sector, as well as the federal and provincial governments.

In his previous role, Gavin headed up the Province of Saskatchewan’s investment promotions and investment attraction activities and is familiar with many companies both in the province but also many looking at the province for investment and commercial engagement. Gavin has facilitated or participated in hundreds of trade or investment missions in or out of 41 countries. Gavin is well known across executive governments and crown corporations. Gavin also monitored expenditures and reporting from Saskatchewan Trade Export Partnership. Upon his exit, Gavin received the Premier’s Award of Excellence.

Prior to the provincial government Gavin was Deputy Director of Agriculture and Agrifood Canada’s Markets and Trade Branch working in collaboration with the Canadian Trade Commissioner’s Service as well as a role as Federal program manager managing federal programs in the region for Canada collectively exceeding $300M in program support to industry. Gavin received a Gold Harvest Award from the Deputy Minister of Agriculture and a Public Service Award of Canada for client focused service delivery while with the federal government.

One of Gavin’s roles in the private sector included heading up the Canadian Bison Association and representing its 1800 members across Canada. While there he worked with a board of directors and executive committee in what then was a new and emerging industry. Gavin started his career in the venture capital industry as Branch Manager and invested in companies such as World Wide Pork, Infraready, Popowich Milling, Ag Growth Industries, Batco, Big Quill Resources, Canadian Select Grains to name a few.

During his career Gavin has served on a number of boards and committees including; Saskatchewan Food Centre, Canada’s Farm Progress Show, Canadian Western Agribition, Co-Chair of Trade Team Saskatchewan, Federal Co-Chair of Growing Forward and more recently Advocacy Committee of the Saskatoon Chamber of Commerce, Advisor to Saskatoon Regional Economic Development Authority, Vice Chair of the Trade Service Management Action Committee of the World Trade Center Association. Gavin was born and raised on a mixed farm in Saskatchewan and was educated at the University of Saskatchewan and holds bachelor’s and master’s degrees in agricultural economics. He also holds diplomas in executive leadership from the University of Saskatchewan, the Public Service of Canada as well as the provincial government.

Please join us in welcoming Gavin to the Prairieland team!

Prairieland is proud to welcome Wolfecroft Signs as our newest Corporate Partner!

Serving Saskatoon and area since 1997, Wolfecroft Signs has grown from a small decal shop into one of the region’s top providers of custom signage and branding solutions. Their commitment to quality, creativity, and community aligns beautifully with Prairieland’s values.

From lit and non-lit lettering to fleet graphics and freestanding sign structures, Wolfecroft brings a wealth of expertise and passion to every project. Their support helps us continue delivering exceptional experiences to our guests and community.

We’re thrilled to have Wolfecroft Signs on board as our exclusive sign provider, and we look forward to a bright future together!

Learn more about them at wolfecroft.com