Saskatoon EX Unveils New Logo

As Prairieland enters its historic 140th year of operation and the 140th annual Saskatoon EX approaches, we are excited to unveil our new logo, a vibrant symbol that reflects our evolving community and rich history. The new “spark” logo is a testament to our commitment to growth, diversity, and inclusion.

Designed to capture the essence of our fair’s legacy, the logo features 14 province-shaped spokes, each representing a decade of our operation. These spokes radiate outward, symbolizing the impact and reach of the Saskatoon EX over the years. The logo’s eight vibrant colors not only signify our new eight-day format but also celebrate the diversity and inclusivity of our community. We are proud to acknowledge and incorporate the colours of Indigenous communities, paying homage to the rich cultural heritage that has shaped our region.

“Our new logo is more than just a visual update; it’s a reflection of our past, present, and future,” says Dan Kemppainen, Chief Executive Officer at Prairieland. “As we celebrate 140 years, we are committed to honouring our history while embracing the changes that make our community stronger and more vibrant.”

As previously announced, the Saskatoon EX introduced significant updates for 2025. The fair will extend its duration to an eight-day format for the first time since 1999, running from Thursday, July 31, to Thursday, August 7. Additionally, a new five-year contract with North American Midway Entertainment (NAME) will bring a full A-circuit midway with a 33% increase in ride capacity, ensuring shorter lineups for attendees. These enhancements are part of a broader plan to improve the overall experience for fairgoers and year-round patrons alike.

Join us as we celebrate this milestone and look ahead to the exciting future of the Saskatoon EX. The fair will run from July
31 to August 7, 2025, offering a variety of attractions, entertainment, and activities for all ages.